Gerontonomics: the economics of ageing
Gerontonomics is the discipline that studies the economics of society’s progressive ageing and its impact on growth, public policy, technology and migration.
Demographic ageing is one of the century’s great economic challenges, and Spain is one of the most exposed countries.
Why it matters (data)
- A 10% rise in the population aged 60+ reduces GDP per capita growth by about 5.5% (Maestas et al., 2016).
- In Spain, those aged 65+ will reach 26.5% of the population by 2035.
- An increase of almost 1 million older people is forecast in 15 years and more than 3 million by 2070.
Business opportunities
- Social and health care and residential services.
- Products and services adapted to older people.
- Technology for active ageing and tele-assistance.
Why ENET Consulting
We apply market research and feasibility studies to projects in the economics of ageing, including social-health facilities.
Frequently asked questions
What is gerontonomics?+
It is the study of the economics of ageing: how a growing older population affects growth, public spending, technology and employment, and what business opportunities it creates.
Why is Spain especially relevant?+
Because of its high life expectancy and low birth rate: by 2035, 26.5% of the population is projected to be 65 or older.
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