Services
Research, analysis and feasibility services
We organise our expertise into five major areas. Whether you need to validate an investment, understand your customer, measure your brand or meet a legal feasibility requirement, we have the methodology and experience to do it rigorously.
Area 1
Market research
Understand your demand, your customer and your real potential with bespoke research.
Market research
Market research is the systematic gathering and analysis of information about customers, competitors and the environment to reduce uncertainty before a business decision.
Read more →Quantitative studies and surveys
A quantitative study measures phenomena using representative samples and statistical analysis, allowing results to be extrapolated to a population with a known margin of error.
Read more →Qualitative research
Qualitative research is the set of techniques that study people’s motivations, perceptions and behaviour in depth, answering the why beyond the numbers.
Read more →Surveys and opinion polls
An opinion poll gathers, through a representative sample, what a group thinks about a topic, with a known margin of error.
Read more →Concept testing
Concept testing evaluates the target audience’s reaction to a product, service or idea before launch, to minimise the risk of failure.
Read more →Customer journey
The customer journey is the map of the customer’s full path with a brand, used to identify friction points and improvement opportunities.
Read more →- Market research
- Quantitative studies
- Qualitative studies
- Surveys
- Focus groups
- In-depth interviews
- Mystery shopper
- Concept testing
- Customer journey
- Opinion studies
Area 2
Feasibility & strategy
Validate investments and projects with defensible economic-financial feasibility studies.
Economic feasibility study
An economic and financial feasibility study determines whether a project or investment is profitable and sustainable, projecting revenue, costs, cash flows and returns under different scenarios.
Read more →Economic-financial feasibility study for public concessions (LCSP)
The feasibility study of a concession is the document, required by Spain’s Public Sector Contracts Law (Law 9/2017, LCSP), that proves the economic sustainability of operating a public asset or service before tendering.
Read more →Optimal location
A location study determines the best site for a business by combining geomarketing, potential demand and catchment-area analysis.
Read more →Startup consulting
Startup consulting combines market research, business-model validation and feasibility analysis to cut risk and convince investors.
Read more →- Economic feasibility studies
- Economic-financial feasibility
- Business plan
- Expansion plans
- Startups
- New ventures
- Public concessions (LCSP)
- Optimal location
Area 3
Competitive intelligence
Know who you compete against, at what price and where your differentiation lies.
- Competitor studies
- Benchmarking
- Supply analysis
- Demand analysis
- Pricing
- Market share
- Sector trends
Area 4
Brand & awareness
Measure and protect your brand value: awareness, image and positioning.
- Brand awareness studies
- Brand-defence research
- Expert reports
- Brand valuation
- Image and positioning
Area 5
Digital transformation & CRM
Turn data into decisions and sales with well-chosen technology.
Digital transformation strategy
Digital transformation is the integration of technology and data into an organisation’s strategy to improve efficiency and value proposition.
Read more →CRM solutions
A CRM (Customer Relationship Management) is a system that centralises customer information to improve sales management, service and revenue.
Read more →- Digital transformation strategy
- CRM
- Sales digitalisation
- Information systems for sales and marketing
Have a project in mind? Tell us about it.
First consultation free and with no obligation.