Optimal location
A location study determines the best site for a business by combining geomarketing, potential demand and catchment-area analysis.
Location shapes the success of a physical business. We help you choose the best site with data, not intuition.
What is it?
A location study determines the best site for a business by combining geomarketing, potential demand and catchment-area analysis. It cross-references socio-demographic, competition and accessibility data.
What is it for?
It helps you choose where to open with data, not intuition, maximising capturable demand and the site’s profitability.
What we analyse
- Potential demand and the area’s socio-demographic profile.
- Catchment area and accessibility.
- Nearby competition and saturation.
- Footfall, visibility and purchasing power.
Variables we analyse
A good location is the result of cross-referencing many factors, not a hunch.
- Socio-demographic profile and purchasing power of the area.
- Potential demand within the catchment area.
- Nearby competition and saturation level.
- Accessibility, foot and vehicle traffic, and visibility.
- Premises cost versus expected turnover.
Geomarketing applied
We work with geomarketing techniques that combine cartographic and market data: we delimit the real catchment area (including drive-time isochrones), estimate capturable demand and compare it across candidate sites. The decision on where to open thus stops relying on intuition and rests on data you can also defend before a partner or a bank.
When to engage it
- Before opening a new outlet or location.
- When assessing several candidate sites.
- When expanding a retail network.
Which questions it answers
- ? Where should I open?
- ? What potential demand does each location have?
- ? How much competition is in the area?
- ? What is the real catchment area?
Why ENET Consulting
We combine geomarketing with feasibility analysis so the location is also profitable.
Frequently asked questions
What is geomarketing?+
It is the analysis of geographic and market variables to make location decisions, such as where to open a business.
Does it work for retail, hospitality or clinics?+
Yes. We apply location studies to any business whose success depends on location: retail, hospitality, clinics, gyms, franchises and local services.
Do you compare several locations?+
Yes. We usually assess several candidate sites against the same criteria so the best can be chosen objectively.
How long does a location study take?+
Usually 2 to 4 weeks, depending on the number of sites to assess and the availability of local data.
Where to open? We help you choose the best location.
First consultation free and with no obligation.