Startups
Critical factors for startups seeking venture capital
Venture capital investors mainly assess seven factors —value proposition, team, market, technology, competitive advantage, financial projections and traction— when funding a startup.
Passion and vision are not enough to raise investment. These are the seven factors that weigh on a VC fund’s decision.
The 7 key factors
- A convincing, differential value proposition.
- A solid, complementary team able to execute.
- A large, growing market opportunity.
- Differentiated technology or product.
- A sustainable competitive advantage.
- Credible, well-founded financial projections.
- Demonstrable traction with real customers.
Why ENET Consulting
Investors compare many opportunities with limited resources. Being as good as the rest is not enough — you must be better and prove it with data.
Frequently asked questions
What do VC investors value most?+
The team and the market opportunity size are usually decisive, along with real traction and credible projections.
Related services
Startup consulting
Startup consulting combines market research, business-model validation and feasibility analysis to cut risk and convince investors.
Read more →Economic feasibility study
An economic and financial feasibility study determines whether a project or investment is profitable and sustainable, projecting revenue, costs, cash flows and returns under different scenarios.
Read more →Raising investment? We prepare the projections and market analysis they will ask for.
First consultation free and with no obligation.