Competitor analysis
A competitor analysis examines the offering, pricing and positioning of your competitors to detect threats and differentiation opportunities.
Knowing your competitors in depth is the first step to standing out. We research your main rivals and tell you where your opportunity is.
What is it?
A competitor analysis systematically examines your competitors: their offering, pricing, positioning and value proposition. It includes benchmarking, supply and demand analysis, pricing and market share.
What is it for?
It helps you find market gaps, fine-tune your offer and price, and anticipate rivals’ moves. It is the foundation of competitive intelligence.
What we analyse
- Who competes and with what value proposition.
- Pricing, range and positioning.
- Strengths, weaknesses and market gaps.
- Benchmarking against your company.
Levels of competitive analysis
Competing is not only about who sells what you sell. We analyse competition at its different levels.
- Direct competitors: same offer and same audience.
- Indirect competitors: meet the same need in another way.
- Substitute products and potential new entrants.
- The power of suppliers and customers shaping the market.
What we analyse for each competitor
We reconstruct each relevant competitor’s proposition: product or service range, pricing policy, positioning and messaging, sales and communication channels, and customer-perceived strengths and weaknesses. The goal is not to describe but to find the gap: the market space your competitors are not covering and where you can differentiate.
Sources and techniques
We combine secondary-source analysis (sector reports, public data, websites and tariffs) with field techniques when they add value, such as mystery shopping to experience first-hand what competitors offer, or systematic price analysis. Everything is integrated into an actionable view, not a mere list of rivals.
Deliverable: competitive map and benchmarking
The result is a positioning map placing each player on the axes that truly matter in your market, a benchmarking of your company against key competitors, and concrete differentiation and pricing recommendations. A document to decide with, not to file.
Pricing and market share
Two questions sum up much of competitive intelligence: at what price does the market compete, and what slice does each player hold. We analyse the sector’s price structure (ranges, tiers, promotions and perceived elasticity) to help you set a competitive, profitable price, and we estimate the share of the main competitors to size your real position. Knowing where you stand and how far the others are is the starting point of any growth strategy.
Continuous competitive intelligence
The market never stands still: new competitors enter, prices change and disruptive offers appear. Beyond the one-off snapshot, we offer competitive-monitoring systems that keep the analysis alive over time, with periodic updates that let you react before your rivals. We turn a study into a permanent organisational capability.
From analysis to strategy
A competitor study is not an end in itself but the starting point of your strategy. We close each project by turning findings into decisions: where to position to avoid a price war, which attributes to reinforce to stand out, which segments are underserved and how to respond to the threats detected. We help you turn knowledge of your rivals into a real, sustainable advantage, not a report that stays in a drawer.
When to engage it
- Before entering a market or launching a product.
- When reviewing your pricing policy.
- When new competitors appear.
- To define your differentiation strategy.
Which questions it answers
- ? Who are my real competitors and what do they offer?
- ? At what prices and with what proposition do they compete?
- ? Where are the market gaps?
- ? What is my share against them?
Why ENET Consulting
We turn competitive analysis into concrete differentiation and pricing recommendations.
Frequently asked questions
What does a competitor analysis provide?+
It helps you understand rivals’ positioning and pricing and find market gaps to differentiate.
Does it include competitor price analysis?+
Yes. Price analysis is a usual part of the study: we compare tariffs, ranges and promotions to position your pricing within the market context.
Do you do mystery shopping?+
Yes, when it adds value. Mystery shopping lets us experience what competitors really offer and detect differences invisible from outside.
How many competitors do you analyse?+
As many as are relevant to your decision: usually between 4 and 10 key competitors, selected by share, proximity or threat, plus a panoramic view of the rest of the market.
How often should the study be updated?+
In stable markets an annual review is usually enough; in dynamic or highly competitive sectors, continuous or biannual monitoring is advisable to avoid falling behind.
Want to stand out? Let’s start by understanding your competition.
First consultation free and with no obligation.