Market research
Market research is the systematic gathering and analysis of information about customers, competitors and the environment to reduce uncertainty before a business decision.
We design every study around your business question. Whether you are launching a product, opening a location or entering a new market, we give you the data to decide with confidence.
What is it?
Market research is the systematic gathering, analysis and interpretation of information about a specific market: its demand, customers, competition and environment. At ENET we design it around each decision, combining qualitative and quantitative techniques, and close with a report that turns data into actionable recommendations.
What is it for?
It helps you make investment and business decisions on empirical grounds rather than hunches. It reduces the risk of launching a product nobody wants, opening where there is no demand or pricing where the market won’t follow. It is the foundation of the marketing plan, the feasibility plan and the commercial strategy.
How we work (5-step method)
- Briefing and definition of objectives.
- Methodological design (qualitative, quantitative or mixed).
- Fieldwork with quality controls.
- Analysis with professional software (SPSS, MAXQDA, ATLAS.ti).
- Report with actionable, defensible conclusions.
Types of market research we run
There is no single market study, but as many as there are decisions. We adapt the approach to your specific question, whether exploring a new market or fine-tuning one you already know.
- Ad hoc studies: designed for a specific decision.
- Potential demand studies: how many would buy and how often.
- Customer and segmentation studies: who they are and what they value.
- Price and willingness-to-pay studies.
- Satisfaction and customer-experience studies.
- Sector and market-entry studies.
Methodology: from data to decision
We combine qualitative research (to understand the why) and quantitative research (to measure the how-much) as each objective requires. In the qualitative phase we explore motivations through interviews and groups; in the quantitative phase we measure with representative samples and a known margin of error. All fieldwork passes quality controls, and analysis is done with professional software (SPSS for quantitative data; MAXQDA and ATLAS.ti for qualitative analysis). The output is not a data table but an interpretation that answers your business question.
What you get: clear deliverables
We work so the report is used, not filed away. We deliver prioritised conclusions and concrete recommendations.
- Full report with methodology, results and interpretation.
- Executive summary with key conclusions and recommendations.
- Clear tables and charts, ready to present to management or a committee.
- Presentation session and Q&A.
Sectors we work in
Over two decades of projects have given us cross-sector experience in health and social care, education, real estate and construction, retail and FMCG, professional services, tourism, the public sector and tech startups.
When to engage it
- Before launching a new product, service or location.
- When entering a new market or customer segment.
- When sales underperform and you need to understand why.
- Before a major investment that should be evidence-based.
Which questions it answers
- ? Is there enough demand for my product or service?
- ? Who is my potential customer and what do they need?
- ? How much can I expect to sell?
- ? Who are my competitors and how do I differentiate?
- ? What price will the market accept?
Why ENET Consulting
Chartered economists (CEMAD), 20+ years of experience and projects for governments, universities and companies. Every study is bespoke; we never use generic templates.
Frequently asked questions
How much does market research cost?+
It depends on scope, methodology and sample size. Every project is quoted individually after a free initial consultation.
How long does it take?+
A standard study usually takes 4-8 weeks depending on fieldwork complexity. Faster timelines can be agreed for urgent needs.
Qualitative vs. quantitative — what is the difference?+
Qualitative explores the why (motivations, perceptions) through interviews and groups; quantitative measures the how-much with representative samples. Many projects combine both.
Is fieldwork in person or online?+
It depends on the audience and goal. We run online (CAWI), phone (CATI) and in-person (CAPI) fieldwork, often combined to maximise representativeness and response rate.
How do you ensure confidentiality?+
We handle all client and participant information confidentially and in line with the GDPR, and can sign specific non-disclosure agreements for your project.
Do you work across Spain?+
Yes. We are based in Madrid and run local, regional and national projects across Spain.
Request a no-obligation quote for your market research.
First consultation free and with no obligation.